Avancé Leadership
Lawrence Best
Lawrence Best is the Founder, Chairman, and Chief Executive Officer of Avancé, a global healthcare innovation company focused on developing and operating advanced robotic surgical centers, physician partnerships, and next-generation healthcare facilities.
A visionary entrepreneur and accomplished business leader, Best has spent more than three decades building, scaling, and transforming organizations across healthcare, technology, operations, and business services. Throughout his career, he has successfully launched and led high-growth companies, earning recognition for his strategic leadership, operational excellence, and ability to identify emerging market opportunities.
As Founder of Avancé, Mr. Best established a bold vision to redefine surgical care through advanced robotics, physician-centric partnerships, and world-class patient experiences. Under his leadership, Avancé has embarked on an aggressive national and international expansion strategy designed to create a network of premier robotic surgical centers and healthcare super centers across the United States and globally.
Mr. Best’s leadership philosophy combines innovation, disciplined execution, and a commitment to excellence. He is passionate about advancing healthcare through technology, improving patient outcomes, and creating organizations that deliver lasting value to physicians, patients, employees, and investors.
As Chairman and CEO, he oversees Avancé’s corporate strategy, growth initiatives, strategic partnerships, capital formation, and global expansion efforts, positioning the company to become one of the world’s leading providers of advanced robotic surgical services.
James W
President – Avancé Surgical and Avancé Bionic
James W. serves as President of Avancé Surgical and Avancé Bionic, where he is responsible for leading the company’s day-to-day operations, strategic growth initiatives, physician partnerships, and nationwide expansion efforts. James was former President of Avancé Spa.
A highly respected healthcare executive, James brings extensive experience in healthcare operations, business development, organizational leadership, and strategic execution. Throughout his career, he has demonstrated a strong ability to build high-performing teams, optimize operational performance, and successfully scale healthcare organizations in rapidly evolving markets.
As President of Avancé Surgical, James plays a critical role in advancing the company’s mission to redefine surgical excellence through innovative robotic technologies, physician-centered partnerships, and world-class patient experiences. He works closely with the executive leadership team to oversee facility development, operational excellence, clinical growth, and strategic initiatives across the organization’s expanding network of robotic surgical centers.
Known for his collaborative leadership style and commitment to excellence, James is dedicated to ensuring Avancé Surgical continues to deliver exceptional value to physicians, patients, employees, and stakeholders while supporting the company’s vision of becoming a global leader in advanced robotic surgical care.
Janet M
President Avancé Spa
Janet M. serves as President of Avancé Spa, the luxury wellness division of Avancé and a national leader in premium spa, wellness, and rejuvenation experiences. With a distinguished career spanning the luxury hospitality, spa, and wellness industries, Janet has worked alongside some of the world’s most respected leaders in luxury spas, wellness retreats, and destination resorts.
Recognized for her expertise in creating exceptional guest experiences and developing high-performing wellness brands, Janet has built a reputation for combining innovation, personalized service, and operational excellence. Throughout her career, she has led the development and management of luxury spa programs that emphasize wellness, relaxation, beauty, and holistic health.
As President of Avancé Spa, Janet oversees the company’s growing network of luxury medical spas and wellness destinations, ensuring every location delivers a world-class experience that reflects the highest standards of service, sophistication, and care. Her vision continues to position Avancé Spa as a premier destination for clients seeking transformative wellness experiences in an elegant and welcoming environment.
Erika J
President Avancé Build
Erika J. – President of Avancé Build, the design, development, and construction division of Avancé. Since the company’s inception, Erika has played a critical leadership role in transforming Avancé’s vision into reality, overseeing the planning, development, and construction of some of the world’s most advanced robotic surgical centers, luxury spas, and healthcare innovation facilities.
With extensive experience in large-scale healthcare development, project management, and construction leadership, Erika is recognized for her ability to execute complex projects with precision, efficiency, and uncompromising quality. Her expertise spans facility design, construction management, operational planning, and the integration of advanced technologies within healthcare environments.
As President of Avancé Build, Erika leads a multidisciplinary team responsible for creating next-generation surgical and wellness facilities that combine cutting-edge technology, exceptional patient experiences, and world-class operational performance. Her commitment to innovation and excellence has helped establish Avancé as a leader in developing the future of healthcare infrastructure both in the United States and internationally.
Daniel L
President Avance Global Division
Daniel L. serves as President of Avancé Global, where he oversees all international operations, development, and strategic growth initiatives for the company’s expanding portfolio of advanced healthcare facilities worldwide. In this role, Daniel is responsible for the planning, development, and operation of Avancé’s international mega surgical centers, global partnerships, and healthcare innovation initiatives.
A respected global business leader, Daniel brings extensive experience in international operations, large-scale healthcare development, strategic partnerships, and organizational growth. He has successfully led complex projects across multiple markets and is recognized for his ability to build high-performing teams, navigate global business environments, and execute ambitious expansion strategies.
As President of Avancé Global, Daniel leads the company’s efforts to establish world-class surgical super centers that combine advanced robotic technologies, physician excellence, luxury patient experiences, and cutting-edge healthcare innovation. His leadership is instrumental in advancing Avancé’s vision of becoming a global leader in next-generation surgical care and healthcare infrastructure.
Through his commitment to operational excellence, innovation, and strategic execution, Daniel continues to drive Avancé’s international expansion while creating transformative healthcare destinations that set new standards for surgical care around the world.